Tanya B

Managing client accounts and creating digital marketing strategies for Newpathweb clients.

Implementing strategies including content creation and other on and off-page optimisation

Using SEO techniques to drive targeted traffic to client websites while getting their sites ranked on Google Page 1 (both on Maps and Search Listing) for desired keywords.

Creating and implementing inbound strategies to drive more traffic to client websites and generate leads.

Managing social media platforms for clients, this includes planning, creating, and implementing content on a range of social networks including Facebook, Twitter, Linkedin, Pinterest, and Instagram.

Setting up and managing paid advertising for clients both on Google and Facebook.

Measuring performance and creating monthly reports for clients using Google Analytics and other reporting tools like SEMRush, MozSEO, Ahrefs to track traffic, sales, revenue and overall ROI.

Coordinating with other team members (developers, designers and content writers) to manage a complete digital marketing portfolio.

Managing several client accounts and creating digital marketing strategies for each client across a wide range of industries.

Implementing tstrategies including content creation and other on and off-page optimisation.

Using SEO techniques to drive targeted traffic to client websites while getting their sites ranked on Google Page 1 (both on Maps and Search Listing) for desired keywords.

Creating and implementing inbound strategies to drive more traffic to client websites and generate leads.

Managing social media platforms for clients, including planning, creating, and implementing content on a range of social networks including Facebook, Twitter, Google+, Linkedin, Pinterest, and Instagram.

Measuring performance and creating monthly reports for clients using Google Analytics and other reporting tools like SEMRush, MozSEO, Ahrefs to track traffic, sales, revenue and overall ROI.

Coordinating with other team members (developers, designers and content writers) to manage complete digital marketing portfolio.

Content planning, keyword research, optimisation and posting in WordPress.

Search engine optimisation of individual blog posts by adding relevant meta tags using SEO Yoast.

Posting on Linkedin, Twitter, Google+, and Pinterest and steadily increasing Twitter, Pinterest and Google+ followers through content sharing.

Brand promotion and managing all social media profiles.

Measuring performance through different web analytics tools and analyzing results for on-going improvements using Google Analytics, Stat counter, Piwik etc.

Managing social media profiles and scheduling posts using hootsuite, Facebook, Google+, Twitter and interest.

Increased fans and followers by 80% at the end of first month through organic reach.

Increased web traffic by 32% at the end of the first month through content sharing and social media marketing initiative (only organic).

Increased traffic to the website through relevant content sharing from high PR blogs and websites using sniply.

Defined objectives, determined KPIs, strategized and implemented Google PPC campaign and Facebook.

CPC campaigns.

Design, develop, discuss and suggest best online advertising and marketing solutions.

Defined overall strategy for all social media channels.

Develop and coordinate promotions, stories, concept around business to spark social networks using Google+, Facebook, Twitter, LinkedIn, Pinterest, Stumbleupon etc.

Periodic campaign management for different giveaway products and publishing progress reports

Content planning, posting and optimisation in WordPress.

StrategiSed, planned, and implemented strategies to increase subscribers and members of three newly launched dating websites.

Established, developed, and managed Facebook, Twitter and Google+ pages for three dating websites.

Defined objectives, determined KPIs, strategised and implemented Google PPC campaign and Facebook CPC campaign.

Measuring performance through different web analytics tools and analysing results for on-going improvements.

Design, develop, discuss and suggest best online advertising and marketing solutions.

Regular maintenance and updates of websites content using CMS platforms like Zoomla, WordPress etc. as well as using web designing tools.

Established, developed and managed Facebook page.

Increased facebook fans from 0 to 16K+ through organic reach (mainly) through 3 short CPC campaigns of $20 each.

Assessed, strategised, implemented and managed Facebook ad campaigns (CPC & OCPM) to increase traffic and subscribers. Had a conversion rate of 37.5% and increased client revenue by 43%.

Integrated website analytics and social media analytics to assess customer behaviour and created a custom audience using Audience Insight.

Improved existing websites (navigation, design, usability) and created landing pages for A/Band multivariate testing.

Manage and work with cross-functional team of developers, content editors, designers to execute online strategies.

Design, develop, discuss and suggest best online advertising & marketing solutions.

Regular maintenance and updates of website content using CMS platforms like Magento, WordPress, etc. as well as using HTML, DHTM, and web designing tools (Dreamweaver etc.).

Develop Aand coordinate promotions, stories, concept around business to optimise social networks using Google+, Facebook, Twitter, LinkedIn, Pinterest etc.

Periodic campaign management, email marketing, scheduling newsletters in Mailchimp and publishing progress reports.

Keyword research, search engine optimisation, content spinning of individual blog posts by adding relevant meta tags using SEO yoast.

Liaise with web development, content editors, and designing team to optimise website as per the marketing strategy.

Content planning and keywords.

Writing blog post, web content, articles optimized for SEO.

Managing content in WordPress and different content management tools like Zoomla etc.