Thomas P

Optimising world class ecommerce business revenue through digital marketing performance. During my tenure, we partnered with C-level and VP’s to transform their business using Google's solutions resulting in an increase of Google investment and revenue of up to 7x YoY. This role builds trust with 10+ clients across 11 entities to plan, strategise, size, brainstorm, monitor, execute and inspire Google Solutions.

Digital Transformation: Gave thought provoking trends to inspire businesses to adopt new programmatic marketing technologies such as AI. By educating an OTA client, we were able to unlock additional revenue by A/B testing Google’s new AI App Campaign promotion campaigns with their competitors.

Data Management: Worked with clients to ensure measurement and data pipelines to our systems are clean, and as close as possible to 0% discrepancy with their internal data. From there, we optimise success by utilising SQL and Google BigQuery to extract, clean and analyse low hanging opportunities. Navigated the complexity of data consistency and comfortable to hold my ground if certain methodologies are deviated.

Data and Analytics: Proficient in extracting, cleaning, and translating numbers into periodic actionable insights to continuously tune live campaigns. I create quarterly insights for 11 clients across multiple internal data sources. I ensure consistency and accuracy in the methodology of extraction and data processing to give an accurate representation of clients' business performance.

Stakeholder Management: Proficient in documenting detailed requirements from C-level executives, breaking them down and translating them with strategy and ops teams to deliver tailored reporting solutions.

Thought Leadership: Conducted industry thought leadership events such as Think Performance and Digital Guru. Hosting 100+ people with +90% attendance rate. This resulted in not only making Google’s solutions known at an industry level but engaged. As a result of ThinkPerformance 30% of participants were interested in trying our measurement solution trial.

Problem Solving & Decision Support: I have passion in finding trends and patterns from big data and turn them into bite-size easy to understand data-driven narratives and hypotheses, and present them to crack the toughest client doubts.

Data Compliance: Followed data guidelines when using Google’s internal data to not cross policy on what we can share with clients. That includes aggregating categories when disclosing Google’s Search trends.

Internal Collaboration: Experienced in coordinating with multiple cross functional stakeholders across different regions. A global cross functional 20% project I spearheaded together with the Ops team, helped our local Googlers save 36 hours weekly by rerouting manual client requests to regional tech support.

Involved on the non financial/strategic banking tasks for the Indonesian region alongside a senior member on ad-hock initiatives.

Process Analysis & Improvement: Worked under the Chief Operation Officer to strategically maintain and transform banking operations, analysing existing processes and identifying areas for improvement.

Stakeholder Collaboration: Worked with cross functional teams like ops, tech, risk, legal & compliance and business teams including senior shareholders for data request, implementing new policies like FATCA, routine reports to c-levels, SOP optimisation initiatives like data centralisation initiative and educative workshop initiatives.

SOP improvement: Worked with all departments to collect documents and initiate a centralized documentation initiative to streamline document references used in the organization. This involved feasibility analysis, creating an internal website and database and education workshop to department heads. As a result, staff across departments can access their document references in one central place.

Risk & Governance: Awareness of and experience working within regulatory frameworks and contributing to a strong risk and governance culture in operational contexts within the financial sector.