Tim W
Brand Strategist
Entrepreneurial leader with a flair for brand development and strategic growth. Skilled in business management, sales, and marketing.
Summary
With over 25 years of entrepreneurial and marketing experience, I have successfully founded and sold multiple businesses, including Wild Bean Coffee and Sacred Grounds Coffee. Skilled in brand development, business management, and product branding, I excel in strategic planning and sales leadership, reducing costs, and increasing profits. I have recently established Voodoo Spirit Coffee LLC in the USA, building the brand and launching RTD cold brew products. My background includes successful international business setups, training, and motivating staff, and driving business growth through effective communication and relationship building.
Experience
Voodoo Spirit Coffee LLC
Owner / Shareholder (2023 - current)
Established and launched Voodoo Spirit Coffee LLC in the USA, including raising capital and trademarking the brand. Set up manufacturing for coffee and RTD cold brew products, expanded to online markets, and launched RTD products. Designed as a 'under license' business model, operating without day-to-day management.
Voodoo Coffee Company
Owner (2004 - 2024)
Led daily operations of multiple locations, set performance goals, trained employees, managed budgets, and increased productivity. Implemented marketing strategies, developed client relationships, and targeted new markets. Sold the business in May 2024.
Wild Bean Coffee
Managing Partner (1997 - 2004)
Managed daily operations of retail sites, established roasting operations and wholesale distribution model. Built strategic partnerships, optimized processes, cut costs, and developed revenue streams. Oversaw supply chain functions, implemented marketing strategies, and analyzed financial standings for partners and investors.