Tody H
Content Strategist
A well-rounded marketer with successful case references in O2O marketing, content development, GTM strategy planning and execution.
Summary
Tody has over ten years of marketing experience and has directed and executed market launch strategies for over 30 technology products, with primary responsibilities for messaging, outreach, and sales enablement
She has developed a content strategy and wrote both corporate and customer-facing technical materials within marketing communications. Established integrated, multi-channel print, web, direct marketing, sales, and training socialisation campaigns. Led the development of major customer-facing knowledge projects, such as product tours, demos, and webinars.
Tody has contributed to the creation of social media strategy - Facebook, corporate blog and YouTube channels. Led marketing cost-reduction initiatives moving to a more technology-forward tool. Managed marketing communications strategy and implementation across web, print, sales training, corporate positioning, product launches, sales collateral, and tradeshow marketing.
Experience
DYXnet (Hong Kong)
Product Marketing & Communications Manager (2020 - 2021)
Analyse market and competitor landscape in Hong Kong, Taiwan and China.
Translate customer needs, market trends and product portfolios into viable prepositions to plan and drive go-to-market strategy for various solutions and services.
Determine product positioning, selling points, value prepositions, and key messages, and create compelling marketing and promotion programs with an effective mix of marketing tactics to reach the right audience.
GS1 Hong Kong
Solution Marketing Manager (2016 - 2020)
Develop and implement strategic marketing plans for digital services and solutions to achieve corporate objectives.
Analyse key potential markets and formulate the most effective messaging strategies for the respective targeted segments.
Plan and oversee GTM campaigns and promotion activities including print, online, electronic media, and direct mail, supported by the Digital Marketing, Marcom and Field Marketing team.
HK Telecommunications (HKT) Limited
Senior Marketing Executive, Mass Market (2015 - 2016)
Explore cloud service integration opportunities with external partners and provide cloud-integrated solutions/applications for SMEs.
Develop partnership strategies and appropriate solutions to cater to the requirements of specific industries (eg. Retail , F&B, Trading & Manufacturing, Professional Services).
Work with product and other supporting teams to ensure smooth solution workflows and leverage partners’ sales force to achieve cross-selling target of HKT solutions.
Sengital Limited (Hong Kong)
Operation Manager (2009 - 2015)
Promoted from Executive Trainee to Administrative Executive to Assistant Administrative Manager to Operation Manager.
Prepare business proposals and conduct marketing surveys on technology trends.
Provide account servicing and project management to customers including government departments (HKSCM, HKHM & Dept of Health etc).
Organise marketing activities such as award applications and events/fairs and seek business/sales opportunities.
Qualifications
Marketing and Brand Building (2016)
School of Continuing Education, Hong Kong
Bachelor of Arts (2009)
Lingnan University