A well-rounded marketer with successful case references in O2O marketing, content development, GTM strategy planning and execution.
Tody has over ten years of marketing experience and has directed and executed market launch strategies for over 30 technology products, with primary responsibilities for messaging, outreach, and sales enablement
She has developed a content strategy and wrote both corporate and customer-facing technical materials within marketing communications. Established integrated, multi-channel print, web, direct marketing, sales, and training socialisation campaigns. Led the development of major customer-facing knowledge projects, such as product tours, demos, and webinars.
Tody has contributed to the creation of social media strategy - Facebook, corporate blog and YouTube channels. Led marketing cost-reduction initiatives moving to a more technology-forward tool. Managed marketing communications strategy and implementation across web, print, sales training, corporate positioning, product launches, sales collateral, and tradeshow marketing.
DYXnet (Hong Kong)
Product Marketing & Communications Manager (2020 - 2021)Read more
GS1 Hong Kong
Solution Marketing Manager (2016 - 2020)Read more
HK Telecommunications (HKT) Limited
Senior Marketing Executive, Mass Market (2015 - 2016)Read more
Sengital Limited (Hong Kong)
Operation Manager (2009 - 2015)Read more
Key SkillsCampaign Strategy Content Production Digital Marketing Email Marketing Marketing Strategy
Marketing and Brand Building (2016)
School of Continuing Education, Hong Kong
Bachelor of Arts (2009)