Toni M
Marketing Strategist
Experienced Senior Product Marketer with deep experience across the full marketing mix and key strength in building disciplined, scalable GTM.
Summary
Toni Morrow is a Senior Product Marketer with 15 years of experience in tech across medical technology, construction technology, and data/analytics.
Skilled in building discipline and scalable go-to-market strategies; crafting compelling messaging frameworks that drive awareness and demand; and development / execution of integrated marketing campaigns.
Holds an MBA and certifications in product marketing / management, and leadership and management. Notable achievements include setting up APAC product marketing functions, leading scalable product launches across multiple regions, and establishing brand management foundations.
Experience
Prospection
Senior Product Manager (2022 - current)
Led product marketing efforts, developed marketing fundamentals, crafted messaging frameworks, and executed go-to-market planning. Collaborated with tech and data science teams, conducted market research, and mentored junior Product Managers.
Procore Technologies
Snr Product Marketing Manager (2021 - 2021)
Established product marketing and sales enablement function in the APAC region. Led successful product launches, developed messaging frameworks, and collaborated with marketing and sales teams to execute go-to-market strategies.
Equifax
Commercial Product & Marketing Manager (2017 - 2021)
Managed product development, marketing, and brand management for commercial risk products. Led product launches, strategic marketing initiatives, and brand refresh projects. Mentored Product Managers in brand management fundamentals.
IDEXX Laboratories
Product Manager (2015 - 2017)
Managed the digital solutions portfolio for veterinary diagnostics, including SaaS platforms and mobile apps. Led go-to-market planning, executed product launches, and won awards for successful launches. Developed marketing assets and transitioned to digital marketing channels.
Jet Interactive
Senior Project Manager (2014 - 2014)
Contract role focusing on marketing projects, training programs, and business process optimization. Developed training programs, led digital knowledgebase rollout, and handled tender submissions.
Nipro Australia
Product Manager (2012 - 2014)
Led the ANZ Marketing team, managed marketing planning and budgets, and rolled out rebrands for hospital product portfolio. Managed product development projects and achieved significant sales milestones. Also covered Regulatory Manager role for one year.