Tracey H

Helles Teeth is a teething toy company where I was involved in designing the teething toys with gum stimulation, and sensory in mind.

Support marketing and advertising including campaign ideas, execution guidelines, and materials support e.g. flyers, point of sale, e-newsletters, digital advertising, and social media strategy. As well as providing post-campaign result information.

Campaign management across multiple individual Mitre 10 stores including concept artwork for campaigns, managing artwork development, and execution. Managing digital advertising, including e newsletters and advertising.

Liaising with State offices to include support in delivering artwork, digital recommendations and providing reports.

Digital executions in this role include e-newsletter planning, social media advertising, planning, execution, and evaluation. Support for the Digital Marketing Assistant including data analysis, content creation, and results analysis.

Developing and maintaining relationships with retailers, area managers and key head office contacts.

Leading a team of five customer service representatives, to maintain a cohesive team to deliver the best customer service to customers and retailers.

Maintained a budget of $1M.

Analysis of monthly sales, foot traffic results and statistics within the industry.

Planned, executed, and analysed campaigns.

Liaised with local media, supported centre spokesperson representatives in press releases, media opportunities and crisis management.

Participated in strategy meetings (including budget/business planning), specific for Botany Town Centre, LynnMall Shopping Centre and Manukau Supa Centre. Carried out tasks specific for these properties.