Highly Rated
Tracey H

Tracey H

Digital Marketing Strategist

Digital ads specialist with experience in Google Ads, Facebook, Instagram, TikTok, and LinkedIn ads. 'Ad' Tracey to your team to grow your business.

1 day VIC, Australia Cemoh since June 2022
Cemoh Profile

Summary

If you sometimes just need a helping hand with ads and value the experience of a generalist marketer, Tracey is who you are looking for.

Tracey specialised in digital ads - Facebook, Instagram, Google Ads, Bing/Microsoft, Pinterest, TikTok, and LinkedIn.

With over 15 years of experience working with small and medium-sized businesses in a shopping centre environment, as well as large national chains, Tracey understands all the facets involved in marketing your business, which means she can make your digital ads work better for you.

Experience

Helles Teeth

Co-Owner (2018 - current)

Helles Teeth is a teething toy company where I was involved in designing the teething toys with gum stimulation, and sensory in mind.

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Mitre 10 c/o Metcash |

Local Area Marketing Co-ordinator (2016 - 2017)

Support marketing and advertising including campaign ideas, execution guidelines, and materials support e.g. flyers, point of sale, e-newsletters, digital advertising, and social media strategy. As well as providing post-campaign result information.

Campaign management across multiple individual Mitre 10 stores including concept artwork for campaigns, managing artwork development, and execution. Managing digital advertising, including e newsletters and advertising.

Liaising with State offices to include support in delivering artwork, digital recommendations and providing reports.

Digital executions in this role include e-newsletter planning, social media advertising, planning, execution, and evaluation. Support for the Digital Marketing Assistant including data analysis, content creation, and results analysis.

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Botany Town Centre

Assistant Marketing Manager (2007 - 2013)

Developing and maintaining relationships with retailers, area managers and key head office contacts.

Leading a team of five customer service representatives, to maintain a cohesive team to deliver the best customer service to customers and retailers.

Maintained a budget of $1M.

Analysis of monthly sales, foot traffic results and statistics within the industry.

Planned, executed, and analysed campaigns.

Liaised with local media, supported centre spokesperson representatives in press releases, media opportunities and crisis management.

Participated in strategy meetings (including budget/business planning), specific for Botany Town Centre, LynnMall Shopping Centre and Manukau Supa Centre. Carried out tasks specific for these properties.

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Key Skills
Pay Per Click (PPC) Campaign Strategy Digital Marketing Marketing Strategy
Qualifications
Bachelor of Business (Marketing) (2004)

Auckland University of Technology

Key Industries
Professional Services Retail Trade