Vaishnavi S

Digital Marketing Strategist

Experienced Digital Marketer - SEM/SEO Specializing in Google Ads, Campaign Analysis, and Leadership

Victoria, Australia

Summary

Vaishnavi Sekar is a skilled digital marketer with expertise in managing Google Ads, LinkedIn Ads, PPC channels, campaign analysis, organic ranking improvement (SEO - On page Off page Technical), blogger outreach, and more. She is a quick learner and showcases leadership qualities. Vaishnavi has experience in using various marketing tools and is dedicated to implementing innovative marketing strategies to enhance sales pipelines. She has worked as a Digital Marketing Specialist, Analyst, and Digital Marketing Associate in organizations like Profit Apps Inc and Newt Global LLC, showcasing her ability to drive successful marketing campaigns, improve ad performance, manage teams, and handle various marketing responsibilities.

Experience

Tech Ignite Pvt Ltd

Digital Marketing Freelancer (2024 - 2025)

Analysed marketing data, maintained websites, managed Meta and LinkedIn ad campaigns, handled social media accounts, produced SEO-optimized content, built backlinks, executed email marketing campaigns, and improved performance metrics.

Tools Handled - Wix (CMS), GA4, Screaming Frog, Google Optimize, Meta business suite, SEMrush, Ahrefs, Detailed SEO extension, Content Fly etc

Sr. Digital Marketer (2023 - 2023)

Managed Meta ad campaigns, Google My Business accounts, influencer marketing campaigns, press releases, and volunteered for physical events. Successfully handled AWS and Azure partnership processes, increased brand visibility, engaged target audiences, and produced impactful content.

Marketing Associate (2021 - 2023)

I was responsible for preparing and reporting marketing campaign performance and Sales Development Representative (SDR) performance to the COO & CEO. Managed a team of 7 members, improved click-through rate of Google Ads, optimized Ad copies, handled Off-page On-page Technical SEO, conducted A/B testing of landing pages, managed data analysts for KPI reports, and analyzed marketing campaign performance.

Tools Handled - HubSpot & Salesforce CRM, Ahrefs, GSC, GA4, SEMrush, Pitchbox, Google trends, Mailchimp, Moz, Canva etc

Key Skills

Public Relations Pay Per Click (PPC) Search Engine Optimisation (SEO) Social Media Strategy Copywriting

Qualifications

MBA - Marketing (2020)

MKCE

Clinical Psychology (2020)

Valluvar College of science & technology

B. Com (2018)