Vanessa S
Marketing Strategist
Strategic thinker | 15+ years Lifecycle Marketing | Growth mindset | Creator of value exchanges between businesses and their customers.
Summary
Vanessa brings over a decade of experience and expertise in marketing to CEOs and Marketing Teams, helping them refine existing strategies and launch new initiatives that deliver results.
From brand positioning and messaging to research to understand customers and competitors, and the development and implementation of strategy and campaigns, she provides everything you need to succeed in today's competitive market.
As a creative thinker and team player, she is confident she can work closely with your business to deliver outstanding results. Her experience with content development, storytelling, and digital marketing, along with her deep understanding of marketing concepts, will be invaluable in developing and delivering the story, assets, content and campaign strategy.
Let Vanessa exercise her growth mindset to help you unlock the full potential of your business!
Experience
Kanopi
Head of Growth Marketing - ANZ & North America (2021 - 2022)
A Hollard Insurance Portfolio Company, Kanopi delivers data-driven insurance for a B2B and B2C marketplace. Reporting to the CEO, I owned business growth objectives, Customer Lifecycle Management, Go-to-Market strategy, and Core Value Proposition development.
Led creation of a multimillion dollar sales pipeline through targeted content and refined sales processes.
Implemented MarTech readiness with Hubspot, CRM setup, and website redesign
Increased brand awareness through social media growth and improved brand visibility with SEO and backlinks
Established social proof through regular press appearances
Developed employer brand across organic and paid social, SEO, and relevant channelsCreated thought leadership and sales enablement materials
Managed and coached marketing team and held CSuite/ELT and Board accountability.
AlwaysOnMarketing Co
Director & Growth Marketing Strategist (2019 - current)
I started my strategic marketing agency to help businesses crush their brand awareness, customer engagement and sales targets.
Using strategic marketing expertise and insights from tailored customer studies, competitor research and value proposition workshops I help CEOs and Marketing Teams align business goals and identify the opportunities and action plan to move forward.
I have helped businesses:
Align marketing initiatives with overall business strategy and objectives
Develop content, plan and implement marketing campaigns (SEO, Social Media, Web Copy, Email Marketing)
Brand strategy and messaging that builds a strong relationships and a trusted reputation with customers
Improve conversion and loyalty through research and analysis that help address customer pain points
Gain valuable market insights and competitive intelligence
Train and upskill internal staff.
Assembly Payments
Head of Marketing (2019 - 2021)
Standard Chartered backed Assembly helps businesses manage payment and move funds. Reported to CEO, and collaborated with Sales, Product and Finance to develop growth-led marketing strategies.
Developed and executed successful pitch strategies
Tracked and optimised customer acquisition cost (CAC) and customer lifetime value (LTV)
Executed successful top, middle and bottom funnel multi-channel campaigns to increase lead volumes
Improved marketing technology integrations and analytics to monitor campaigns, reduce cost per lead, and increase sales conversions.
Key Skills
Search Engine Optimisation (SEO) Campaign Strategy Content Production Brand Strategy Marketing StrategyQualifications
Masters of Business Administration (2020)
Torrense University