Summary
Results-driven marketing professional with over two years of experience in digital marketing, SEO/SEM, and content creation. Skilled in eDM campaigns and CRM tools, achieving increased engagement and brand growth. Collaborative team player excelling in fast-paced environments.
Experience
Queensland University of Technology (QUT)
Student Success Partner (2023 - 2024)
Created and managed digital and social media content to promote QUT Career Connect services. Collaborated with internal stakeholders for content marketing campaigns and provided administrative support. Led a project to evaluate student perceptions of the Career Mentoring Program.
SK Jewellery Group Limited
Marketing Assistant (2022 - 2023)
Executed online content creation for marketing campaigns and social media platforms, increasing traffic and follower growth. Directed video content production, briefed ambassadors, and conducted market research. Utilised CRM systems for customer data management.
Wholesale Interiors, Inc.
Public Relations Specialist (2021 - 2022)
Managed social media posts and newsletters, enhancing engagement rates and click-through rates. Implemented marketing initiatives, monitored budgets, and provided support to the marketing manager. Conducted market research and created reports on KPIs and campaign metrics.
University of Wisconsin-Eau Claire
Social Media Intern (2020 - 2021)
Managed and designed social media content to increase student engagement. Assisted in various marketing projects, developed pitch stories, and coordinated newsletter creation. Engaged with marketing campaigns for university events.