Vlad S

Customer research, UX and experience design consultancy. Primary role was a UX researcher and consultant:

Conducted one-on-one stakeholder and client interviews.

Documented and synthesised interview data.

Facilitated user workshops.

Written test plans and testing tasks.

Synthesised user insights.

Recruited targeted end-users for specific research projects.

Developed and implemented quantitative surveys.

Created personas and journey maps.

Presented research findings to stakeholders.

Maintain client relationships.

Mentoring NFP organisations to develop digital strategies. Conducted mentoring sessions and full-day workshops; understanding data, creating testing frameworks, and testing.

Identify opportunities for organisational growth. Synthesise insight, value and growth (engagement, lead generation, subscribers, donors), fundraising; raising brand awareness; process and system improvement.

Holistic approach to digital. UX research; assessing and revising NFPs social media and web footprint; combined and appropriate integration of organic and paid strategies.

Design thinking process. Insight-led strategy; application of industry best practice; collaborative and immersive pathway to objective-based results; transparency and accountability.

Introduced a holistic approach to digital marketing that was adopted into Hancock’s program (inclusion of funnels, data frameworks and analysis and user journeys).

Vlad's strategic approach saw some clients achieve over 400% gains in fundraising goals.

Bespoke digital marketing consultancy. Role included digital marketing strategy and relationship management:

Consult with companies to develop digital strategies - consultations and workshop facilitation.

Create customer-centric strategies focused on CX - UX research (qualitative and quantitative); utilise various methodologies to draw customer insights; develop personas and customer journey maps; and develop value proposition.

Develop strategies to drive engagement and conversion goals - data and insight-led strategies; re-purpose and amplify content and effort; manage social media channels; online funnels for lead generation strategies; and produce, shoot, and edit video.

Traffic and user analysis - Google Analytics; social media insights; and behaviour and sentiment tracking.

Digital media buying and campaign execution - Google, YouTube, Facebook, and LinkedIn.

Recruit, direct and manage external resources (designers, copywriters and developers).

Some clients achieved a significant increase in website traffic (up to 60%) and steady and continual growth on social channels.

Introduced and managed an SEM campaign for a performing arts company, which created a new avenue for ticket sales and brand awareness.

SmartTech is a small start-up technology service provider. Vlad's initial role was business development and then he moved into managing clients, projects and creating content strategies:

Consult with business owners - create and manage custom web solutions; research target audiences; develop content strategies; SEO strategies; monitor website traffic (Google Analytics).

Managed internal resources (designer and developer).

Managed in-house website - created content strategy (integrated with SEO); created blog posts; created social media content.

Produce, shoot and edit video.

Developed an in-house framework for audience research and SEO strategies.

Saw a 20% increase in online traffic and 10% in online sales for some clients.

Sketch Corp. is a boutique marketing company. Vlad's primary role was business development and client relationship management:

Client relationship management.

Strategy proposals, identify opportunities and value-add.

Collaborative referrals and relationship building (assist all mutual parties).

Client and competitor research.

Networking, referrals and cold-calling.

CRM client tracking.

Brought on the first few national corporate clients to Sketch Corp.

Full delivery digital marketing company with a focus on SME companies. Role included business development and client management:

Client relationship management.

Identify areas for potential improvement and new opportunities.

Collaborative approach to develop solutions.

Provide ongoing support and assistance.

Industry research.

CRM client tracking.

Consistent ongoing client retention.

Vlad worked as a business analyst for the following companies in Brisbane:

Department of State Development, Infrastructure and Planning.

Department of Communities, Child Safety and Disability Services.

ATO (Australian Taxation Office).

Technology One (Enterprise software company).

Vlad worked as an analyst/programmer for State Government departments and private companies in Brisbane:

Department of Communities, Child Safety and Disability Services.

ATO (Australian Taxation Office).

Technology One (Enterprise software company).