Xanthe T

Founded Xanthe Taylor Brand Communications, developing killer brand identities, strategic marketing and internal communications, and compelling written content creation and copywriting.

Brand Strategy

I build comprehensive brand identities for clients, working closely with them to define and articulate their vision, mission, core values, and market positioning. I give businesses the confidence and clarity to move forward and grow with a cohesive brand strategy that resonates with their target market and differentiates them from the competition.

Key Message Development

I develop key messaging that aligns with clients’ business goals and target audiences, ensuring consistency in communications across all platforms and strengthening their market presence. This messaging not only reflects brand values but also drives meaningful customer engagement, building strong emotional connections.

Content Creation & Copywriting

I produce high-quality written content for a range of platforms, including websites, blogs, social media, email, and marketing campaigns, delivering impactful messaging that customers connect with. I ensure that all customer touchpoints reflect a cohesive brand narrative, enhancing every stage of the customer journey.

Strategic Communications Consulting

I provide tailored communications strategies including internal communications, stakeholder engagement, and workplace enablement, empowering employees through shared purpose, fostering productivity and innovation, and inspiring trust advocacy to drive business results.

Marketing Strategy Development

I work with clients to develop comprehensive marketing strategies, including go-to-market strategies, customer engagement plans, and detailed messaging frameworks for brand outreach, ensuring messaging is on-brand and aligned to target market needs and business goals.

Growth Strategy & Distribution Consulting:

I consult clients with clients to identify growth opportunities including market expansion, distribution strategies, and develop tailored messaging approaches to attract potential partners, ensuring scalability and market fit.

Client Relationship Management

Built and maintained strong relationships with clients by understanding their needs, providing customised solutions, and consistently delivering high-quality results that exceeded expectations.

Entrepreneurship

Developed and founded Botanic Rhapsody, a skincare brand focused on sustainable and upcycled ingredients, driving innovation in eco-conscious beauty products

Market Research

Conducted in-depth market research, identifying gaps and opportunities within a niche in the skincare industry to establish market potential.

Product Development

Led all product development, including R&D and testing, to create high-performance skincare products prioritising sustainability and efficacy.

Brand Strategy

Developed a comprehensive brand strategy, defining core values, mission, vision, and a unique brand story that resonates with the target audience and differentiates from competitors.

Messaging & Voice Development

Crafted a compelling brand voice that authentically reflects the brand’s unique personality, fostering emotional connections with customers.

Strategic Planning

Created a detailed business plan outlining strategic vision, distribution strategy, business model, and competitive analysis, ensuring alignment with short, mid, and long-term goals.

Sustainability Strategy

Developed a comprehensive sustainability strategy aligned with the United Nations Sustainable Development Goals, actively aligning operations with specific actions to drive positive outcomes for environmental protection, economic growth, and social equity.

Marketing Strategy

Designed the product rollout strategy, including community-building initiatives, customer engagement tactics, and user-generated content to drive awareness and loyalty.

Growth Strategy

Analysed local and global market opportunities, developing a strategic plan for global expansion through e-commerce channels and partnerships with online and brick-and-mortar retailers.

Communications Strategy

Built and operationalised the corporate communications strategy for IBM Services MEA to engage employees, enable performance, and support business objectives.

Copywriting

Developed impactful copy across various platforms including speeches, videos, presentations, social media, blogs, and articles, creating persuasive messaging and clear calls to action.

Content Creation & Storytelling

Translated strategy and complex, technical detail into engaging written, visual, and digital content that resonated with audiences and delivered valuable information and insights.

Executive Support & Thought Leadership

Provided communication counsel to senior leaders, crafting consistent messaging that differentiated IBM, shaped perception, and built advocacy.

Stakeholder & Community Management

Built trust and advanced strategic priorities through effective stakeholder engagement and partnership management.

Project Communications & Change Initiatives

Worked with key clients leading communications communications strategies for large-scale transformations ensuring stakeholder alignment, employee engagement, workforce enablement and managing change. This includes Etihad's $970 million IT infrastructure transformation, a significant organisational change impacting over 20,000 employees

Crisis Communications

Led the development and execution of comprehensive crisis management and change initiatives, engaging stakeholders to support business objectives across the region and encouraging ownership for smooth transitions.

Marketing & Brand Communications: Drove revenue and brand preference for Emirates by developing and managing multi-country, multi-channel marketing campaigns including creative and media delivery, ensuring ongoing optimisation and ROI KPI’s were met.

Campaign Leadership: Managed agencies and cross-functional teams across PR, Digital, Media, Events, Sponsorship, and Merchandising to deliver integrated 360° brand and tactical campaigns across ATL, BTL, and digital channels, ensuring alignment with objectives and delivering measurable results.

CRM & Loyalty Marketing: Developed and managed membership acquisition and retention programs that reinforced Emirates' brand values and deepening customer engagement. Managed ongoing membership life-cycle communications for Emirates Skywards globally, ensuring consistent brand messaging and impactful customer experiences.

New Product & Service Launches: Created new revenue streams by launching airline routes and in-flight products and services, leveraging strategic insights to identify growth opportunities and enhance the customer experience.