Digital content strategist/producer focused on improving SEO through increasing traffic and obtaining high quality PR coverage and backlinks
Yacine has experience working on the agency and client side in SEO/Content teams for small to medium businesses and large organisations.
Yacine has also worked in-house for Budget Direct (Auto & General Insurance) as well as agency accounts for UBank, Open Colleges, Lendi and Jim's Mowing.
Budget Direct (Auto & General Insurance)
Digital PR & Outreach Specialist (2020 - 2021)
Responsible for content strategy and production with the aim to receive coverage from top tier journalists (such as News.com.au) and backlinks from relevant high authority websites to improve SEO
Digital Content Strategist (2019 - 2020)
Yacine was in charge of writing and editing content for clients to improve their SEO. Also learned the fundamentals of SEO including keyword strategy, technical audits, website migrations and digital PR campaigns.
Worked with small to medium businesses as well as large clients such as UBank, Open Colleges, Lendi and Jim's Mowing.
Campaign Management, Digital Marketing, Email Marketing, Public Relations, Search Engine Optimisation (SEO)
Education & Training, Insurance & Financial Services