Zendi De Coning

Zendi De Coning

Marketing Strategist

Senior marketing and brand manager with over 17 years of diverse experience.

74 days
QLD, Australia
Cemoh since October 2021
Cemoh Profile

Summary

Zendi has over 17 years of experience in marketing and management roles including managing complex teams, projects and budgets. This experience has provided her with an in-depth understanding of marketing and brand activation through events.

Working across 2 countries in senior marketing roles for high-profile companies has given Zendi the opportunity to hone her craft and develop her skills in an ever-changing digital landscape. She believes it’s important as a marketer to “get your hands dirty” and keep learning and improving your skills.

Experience

Cemoh

Marketing Strategist (2020 - 2022)

Zendi helped companies with their marketing efforts. As part of her commitment to remaining hands-on to continue sharpening her skills, she also works in-house with her own clients in executive marketing roles.


AMMA Private Equity

Global Marketing Director (2016 - 2019)

In this role, Zendi created and implemented comprehensive content plans, collateral, and campaigns for a range of investment projects across 6 brands the group managed.

Developed and implemented brand strategy for 4 new projects, including international projects based out of USA and UK | Managed launch events for several investment projects with high profile sporting and music celebrities | Provided extensive in-house marketing support to various projects; Guvera, Kwickie, BNDR, Dragonfli, Mi-HQ, Tapp Commerce, KwikTV and STREAM Live | Implemented group brand guidelines | Managed marketing team, corporate gifts, branded collaterals and all marketing deliverables | Produced and distributed content for investor communications and capital raising | Led the events department and liaised with 15 Equity Advisors to deliver events; 150+ member firms (av. 20 events per month) | Conducted project presentations at large annual conferences.


Emirates NBD

Brand Sponsorship & Events Manager - Head of Dept. (2014 - 2016)

Brand Sponsorship Strategy | Promoted local brand awareness with the aim of global expansion increased brand recall and consumer interest | Designed campaigns that generated direct brand engagement | Accountable for $20M budgets - largest marketing budget of all marketing departments in the group | Negotiated av. 10% annualised contract savings | Increased ROI by identifying new rights and benefits across assets | Managed 360′ execution of over 20 large scale brand sponsorship campaigns annually | Achieved increased direct engagement from 600 to 5000 participants – Dubai Desert Classic | Responsible for all group branded corporate gifts, merchandise and inventory.

Events Management | New workflow process to increase efficiency, improve brand alignment and ROI measurement

Led development of annual events calendar for all group departments (14) | Methodical event design, correlating event objectives, customer profiles and value addition

Introduced enhanced practices for branding collaterals inventory management | Grew the corporate stock lounges and marketing display elements | Built a branding kit across segments to reinforce strict compliance to brand guidelines


Etihad Airways

Corporate Account Manager -Dubai Sales & Marketing (2011 - 2014)

In this role, Zendi increased market share in the home hub of Emirates Airlines through conversion tactics and efforts in the corporate sector.

Key responsibilities: Rolled out promotional marketing campaigns to position the airline in the Dubai market | Increased brand awareness to drive business | Established key partnerships and events to increase brand exposure | Increased market share value by 8% in the corporate sector | Managed 47 corporate relationships including multinationals and 4 Fortune 500 companies | Negotiated 2-year platinum sponsorship of the Australian Business Council | Managed Etihad sponsorships in Dubai


Jumeirah Group

Marketing and Sponsorship Manager (2005 - 2011)

Jumeirah is a global luxury hospitality brand known for its flagship property, Burj Al Arab. In this role, Zendi worked at Madinat Jumeirah, a luxury 5-star Arabian-themed resort. She was promoted into the dual marketing and sponsorships role to increase the resort’s sponsorship profile and assist the Marketing Director.

Key responsibilities: Zendi assisted in the development and implementation of marketing plans for Souk retail and entertainment to help build awareness, interest and footfall | Co-ordinated planning and execution of multiple marketing campaigns including print, online, radio and BTL distribution across 5 Jumeirah hotels and selected partners | Increased incremental revenue through active sales of Onsite Media Advertising and Product Activations | Handled all PR activity and Press liaison | Maintained a competitive rate card and main point of contact for advertising agencies | Led media buying activities and negotiated media barter deals with publications to support cost savings | Support strategic sponsorship of Dubai Film Festival | Monitored market activity to activate strategic partnerships | Managed a diverse range of international brands, rights and partnerships | Develop sponsorship concepts, presentations and carry out negotiations, including multi-million dollar naming rights | Managed events including planning and execution; Budget Planning, ROI evaluation, coordinate onsite efforts of caterers, installation crew, artists, suppliers, site inspections, AV production and event staff

Key Skills

Brand Strategy Campaign Strategy Campaign Management Digital Marketing Event Management Marketing Strategy Project Management Social Media Strategy

Qualifications

LinkedIn Marketing Strategy (2022)
LinkedIn Marketing Labs
Bachelor of Science - Marketing (2009)
Ashworth University

Key Industries

Insurance & Financial Services Medical & Pharmaceuticals Tourism & Travel
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