Zoe G
Marketing Strategist
Experienced Marketing Director skilled in digital strategy, marketing management, public relations and event management.
Summary
A passionate marketing leader with over 19 years of experience specialising in premium global brands, fitness, franchising, and food. Known for her diverse marketing skills and positive leadership.
Experience
Fitstop
Head of Marketing (2022 - 2022)
Reporting to CEO and Founder, leading a team of three with six agencies, part of the core leadership team.
Diverse role leading franchise marketing, member acquisition, member engagement, campaigns, technology, partnerships, and new location openings.
Achievements include: the highest campaign results, highest social growth, new technology launches, and record locations growth (now 87 locations open).
Gelatissimo
Global Marketing Director (2018 - 2022)
Reporting to CEO and board of directors, leading team of five, part of core leadership team and managing four agencies.
Global and national brand and marketing strategy for 47 locations in Australia and 30 across USA, Singapore, China, India, Bangladesh and UAE.
Campaigns management end to end.
Digital with a focus on SEM including Google AdWords and paid social campaigns.
Social media channel, influencer and content management including briefing all videographers and photographers with creative briefs.
Traditional marketing management including radio, activations, partnerships, and public relations.
Achievements include record growth YOY.
TikTok launch with over 16 million views.
Re-brand and strategy completed after extensive market research with sales continuing to improve after completion.
Rashays
Brand and Marketing Manager (2017 - 2018)
Reporting to the CEO and Founder, part of core leadership team leading a team of 12 and multiple agencies.
End to end campaign management including ATL and BTL strategies.
Record YOY growth experienced and record campaign results.
Ehplabs
Global Brand Manager (2016 - 2017)
Reporting to the CEO/Founder and managing team of 11 and multiple agencies.
Focus on US markets and global eCommerce.
Huge social media presence, with a global athlete influencer program.
Event management including own fitness shows and Olympia.
Record YOY growth experienced with campaigns such as Black Friday and Halloween.
ForkForce
Marketing Manager (2015 - 2016)
Reporting to the Managing Director/Founder and managing team small team and multiple agencies.
Focus on eCommerce, digital marketing and B2B strategies.
With the launch of a new website, refreshed marketing, and Google AdWords campaign, YOY sales lifted 20%.
Key Skills
Campaign Strategy Brand Strategy Marketing StrategyQualifications
Bachelor of Mass Communication (PR & Journalism) (2005)
Queensland University of Technology