Lifecycle Marketing Manager

Job Description

The objective of the role: The ultimate goal of this role is to drive usage for both our existing and new products and features. By delivering the right message to the right user at the right time we will be able to give our users a greater understanding of how to use the platform and educate themselves about the stock market. Three key pillars to the role are: - Actioning new messaging to our users for the various product stakeholders - Construction of journeys to lift the overall experience of the platform for our users - Analysis of results and providing recommendations for current and future messaging What you'll do: Construction and analysis of user journeys such as onboarding, retention, reactivation and promotions Developing and executing new messaging initiatives to support the different stakeholders in the business including surveys, custom messaging, feature engagement, alerts and new strategies to increase engagement and awareness Support Growth team to define our customer segments and scope new market opportunities and the strategies to enter and win these markets. Be consistently on top of customer needs and market landscape by testing and validating SWS positioning and messaging. Work with Growth and Data teams to identify key points in the user lifecycle to promote and drive platform usage. About you: Previous experience in a lifecycle marketing role from a software company shipping software products. Experience with email marketing, marketing automation and customer engagement software such as Sendgrid and Braze (or the equivalent e.g CustomerIO, Vero, Iterable, Insider, WebEngage, etc.). Experience with product adoption and user onboarding software like AppCues, Pendo, UserPilot is a plus. Superb written and oral communication skills, and ability to break down complex concepts so that they’re clear, digestible and easy to understand for our users and internal teams. Have customer and product at heart and data in mind to make data-informed decisions that improve product adoption, platform retention and user satisfaction. Qualitative analytical ability and familiarity with A/B testing Strong organisational skills Strong relationship building skills and ability to work cross-functionally

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