Marketing and Brand Manager

Job Description

• Coolum Beach, Sunshine Coast QLD
• Management (Marketing & Communications)
• Full time

About Us:

biomiq is a dynamic and fast-growing health and beauty brand, specialising in microbiome-focused skincare and health products. As we expand, we are seeking a talented and driven Marketing and Brand Manager to take charge of our marketing operations. This is a unique opportunity to join a mission-led company and play a key role in shaping the future of our brand.

Role Overview:

The Marketing and Brand Manager will be responsible for developing, executing, and overseeing our marketing strategy. This includes managing paid social media and search campaigns, email marketing, customer engagement initiatives, website optimisation, organic growth strategies, and UGC management. You will also supervise outsourced creative teams and content production, ensuring everything is aligned with our brand values and goals. In addition, with a small team, you’ll need to manage, delegate, and oversee tasks while actively contributing to daily activities.

A key part of this role will be producing detailed reports on performance metrics, making data-driven decisions to improve marketing efforts. We are in an exciting growth phase and are looking someone to fit into the team who is passionate, creative and results driven.

Key Responsibilities:

• Develop, execute, and refine marketing strategies that align with business goals.
• Lead and manage paid social and search campaigns (e.g., Meta, TikTok, Google Ads).
• Plan and execute email marketing strategies to drive customer engagement and retention (Klaviyo).
• Manage website content, optimisation, and performance tracking (Shopify).
• Oversee organic growth strategies, including SEO and UGC.
• Coordinate and supervise outsourced content creators and agencies.
• Report on campaign performance, providing insights and recommendations based on metrics and KPIs.
• Ensure alignment of all marketing tools and activities with overall brand strategy and goals.
• Actively manage, delegate, and contribute to tasks within a small, hands-on team.
• Ensure compliance with relevant marketing regulations, particularly around health claims (familiarity with TGA regulations or willingness to learn is essential).

Key Skills & Qualifications:

• Proven experience in marketing and ECommerce, preferably in the health, beauty, or wellness industry.
• Expertise in paid social, paid search, and email marketing platforms.
• Strong understanding of SEO, organic growth strategies, and UGC management.
• Ability to create, manage, and optimise digital marketing campaigns with a focus on ROI.
• Adept at using analytics tools to track, measure, and report on performance.
• Strong strategic thinker with a track record of developing and executing effective marketing strategies.
• Experience managing external creative teams and content production.
• Strong leadership skills with the ability to manage, delegate, and contribute to tasks as part of a small team.
• Familiarity with health-related product regulations (TGA compliance experience is a plus, but willingness to learn is essential).
• Excellent communication, leadership, and project management skills.

What We Offer:

• A dynamic and flexible working environment.
• The opportunity to make a significant impact on a growing brand.

Learn more about us at biomiq.com.au

Applications should include a cover letter. Enquiries can be directed to [email protected].

How to apply: https://www.seek.com.au/job/79728547

Employer questions

Your application will include the following questions:

• Which of the following statements best describes your right to work in Australia?
• How many years' experience do you have as a brand manager?
• How many years of project management experience do you have?
• How many years' experience do you have in digital marketing?
• Have you worked in a role where you were responsible for brand planning?
• How much notice are you required to give your current employer?

Apply Now

Let us know if you are interested in this role.