Paid Ad Specialist

Job Description

• Burleigh Heads, Gold Coast QLD
• Digital & Search Marketing (Marketing & Communications)
• Full time
• $80,000 – $90,000 per year + super

We are seeking a passionate Google Ads superstar with proven experience in managing Google Ads campaigns, strong analytical skills, a results-driven mindset, a passion for digital marketing, staying up-to-date with industry trends, and exceptional relationship-building skills and effective communication skills. 

You will join a highly experienced, dynamic, and collaborative team of marketing specialists who have earned the reputation of being the best in their field. Our team is an award-winning renowned agency with a client base spanning multiple countries.

The primary focus is managing and optimising Google paid search campaigns for major clients, with an emphasis on achieving key performance metrics such as click-through rates (CTR), conversion rates (CVR), return on ad spend (ROAS), and other relevant KPIs. The role expands to other paid ad platforms Microsoft Bing Ads, Meta Ads, LinkedIn, and other relevant platforms for client's needs.

Introducing Digital Surfer 

We are a digital marketing agency whose mission is to advise on the solutions that will help clients evolve their business, and use those strategies to help them not just grow to the next level, but continue to level up to new heights.

Our team is our number one focus, as without an amazing team we can't provide our clients with the results and service they are wanting to achieve. Our focus is on making work fun and rewarding, continually developing skills and knowledge, and always celebrating wins, successes, and special occasions.

Working as a true partner with our clients through a supportive, passionate, and collaborative approach, we provide the systems, people, skills and resources required to rapidly increase their marketing results. We offer a wide range of marketing services including SEO, Google Ads, and website design.

Believing our clients' success is our success, we continue to innovate to deliver greater results. 

Compensation: $80,000 – $90,000 annual salary + super

Start Date: ASAP 

Work Arrangement: In the Office at Burleigh Heads 

Whats on offer:

• 4 ½ day work week, flexible working hours, and with work-life balance a high value
• Engaging team culture enriched with frequent social activities.
• Regular training and access to comprehensive learning and development resources.
• Opportunity to work with prestigious clients and accounts.
• Convenient office location near M1 with free parking.

Key Responsibilities: 

Develop and execute Google Ads campaigns to maximise results.

• Manage and nurture relationships with a diverse portfolio of clients.
• Manage projects from inception to completion, including performance analysis, campaign development, testing, and comprehensive reporting.
• Conduct thorough campaign audits and create strategic plans to optimize campaign effectiveness.
• Execute and implement paid search campaigns across various platforms, including strategy development, ad creation, targeting, optimisation, and performance analysis to drive business objectives and maximise ROI.
• Implement conversion tracking to measure ROI accurately.
• Develop and present data-driven recommendations to clients aimed at optimising ROI and enhancing overall campaign performance.
• Craft compelling ad copy aligned with brand guidelines to enhance the user journey.
• Monitor and report on performance metrics, including CTR, CVR, ROAS, and other KPIs.
• Utilize Google Analytics to track campaign performance and analyze data for actionable insights.
• Act and assist with client liaison, ensuring clear communication, managing expectations, and providing regular updates and performance insights to foster strong client relationships and satisfaction.
• Manage campaigns across other platforms, including Bing Ads, LinkedIn, YouTube, TikTok or other applicable platforms to suit client's needs.
• Work or collaborate with other team members within the paid advertising team, and other marketing department teams (SEO & Website Development) on multiple service campaigns. 
• Be a curious learner, immerse yourself in all things Google Ads & other platforms, and stay up-to-date with industry trends and best practices to ensure optimal campaign performance.

Required Skills and Experience:

The ideal candidate will possess a minimum of 2 years of agency experience in PPC and SEM

Key qualifications include:

• Exceptional relationship-building skills and effective communication abilities.
• Excellent proficiency and proven experience in Google Ads across multiple industries and countries
• Experience in handling client campaign spends of 80k +
• In-depth experience with implementation and execution.
• Strong analytical aptitude with a keen focus on data interpretation.
• Thinks a bit differently than the usual Google Ads and paid advertising person
• Proficiency in GA4, GTM, Bing Ads, Meta Ads, and other SEM Platforms
• Proficiency in external conversion optimisation and proficiency tools were available to achieve the highest and most accurate performance results for campaigns.
• Passion for career progression and digital optimisation, a demonstrated commitment to professional growth.
• Works well in a dynamic environment and thrives on deadlines
• Australian Citizenship or Permanent Residency is required for the successful candidate.

This is a fantastic opportunity for someone who thrives in a fast-paced environment and is looking to make an immediate impact with a top-tier client.

If you think this is the role for you, please send your application to [email protected] or click the link https://www.seek.com.au/job/78996631 to embark on this exciting journey.

Employer questions

Your application will include the following questions:

• Which of the following statements best describes your right to work in Australia?
• How many years' experience do you have as a Paid Advertising Specialist?
• How many years' experience do you have in digital marketing?
• Do you have experience in a role which requires relationship management experience?
• How many years of project management experience do you have?
• Have you worked in a role where you were responsible for budget management & forecasting?

Apply Now

Let us know if you are interested in this role.