Paid Media Specialist

Job Description

• Brisbane QLD
• Digital & Search Marketing (Marketing & Communications)
• Full time
• $75,000 – $85,000 per year

Ready to Drive Results as Our Paid Media Specialist? Join Us and Make an Impact!

Are you a data-driven marketer who knows how to optimise every click? Do you thrive in a fast-paced, results-oriented environment where your skills can make a real difference? If you're looking for your next challenge, we have the perfect opportunity for you.

About Us: We’re a full-service agency with a niche focus on the franchise industry. Our boutique team of 18 is rapidly growing, and our ambitions are anything but small! We partner with some of Australia’s most iconic brands, supporting both franchisors and franchisees. We combine best-in-class marketing strategy with tactical execution, delivering a large agency experience tailored for small business needs. In this dynamic role, you’ll be taking our paid ad campaigns to the next level, helping clients see measurable results.

Life at our agency is fast-paced and diverse with no two days being the same. We work hard, laugh often, and celebrate our wins as a team. You'll collaborate with high-performing professionals and work in a supportive, growth-focused environment.

About the Role: As our Paid Media Specialist, you will be crucial to driving our clients' growth and achieving outstanding results. You’ll take the lead on managing ad campaigns across META, Google, LinkedIn, and more, ensuring each dollar spent maximises return on investment. Reporting to the Director of Strategy, you’ll have the opportunity to shape paid advertising strategies, continuously optimise campaigns, and deliver insightful performance reports to clients.

Key Responsibilities:

• Lead Ad Campaigns: Manage end-to-end paid ad campaigns across META, Google, LinkedIn, and other platforms to meet and exceed performance targets.
• Strategic Budget Management: Allocate ad spend effectively to maximise ROI while staying within budget guidelines.
• Campaign Optimisation: Continuously test and refine ad copy, targeting, and creative elements to drive conversions and improve performance.
• Cross-Channel Collaboration: Work closely with the Client-side, SEO, and Content teams to align strategies and drive high-quality leads.
• Performance Analysis: Leverage tools like Google Analytics and ad managers to track results, optimise strategies, and present data-driven recommendations.
• Stay Ahead of Trends: Keep up with industry trends, platform updates, and emerging technologies to maintain a competitive edge for our clients.

About You

You're an experienced paid ads professional with a strong track record of driving successful campaigns and delivering tangible results. You understand the intricacies of different ad platforms and can make data-driven decisions to optimise performance. Your skills extend beyond campaign management - you’re strategic, analytical, and know how to communicate insights that drive business growth.

We’re Looking for Someone Who Is:

• Results-Driven: Proven experience managing large-scale paid ad campaigns with a focus on ROI.
• Analytical: Strong data interpretation skills, with the ability to adjust strategies based on performance insights.
• Detail-Oriented: A keen eye for the finer details of ad copy, targeting, and creative to ensure every campaign is on point.
• Collaborative: Capable of working across teams to align marketing efforts and achieve broader objectives.
• Proactive: Always looking for new opportunities to optimise and grow campaigns.
• Adaptable: Thrives in a dynamic environment where priorities can shift quickly.

Qualifications:

• Minimum 3+ years of experience managing paid ad campaigns, preferably in an agency setting.
• Experience with META Ads Manager, Google Ads, LinkedIn, and other ad platforms.
• Familiarity with Google Analytics, SEO principles, and performance analysis tools.
• Bachelor’s degree in marketing, business, or a related field is preferred.

Why Join Us: At our agency, we believe in work-life balance and fostering a positive, inclusive culture where creativity flourishes. We embrace a hybrid work model, allowing you to work from home two days a week for optimal work-life balance and flexibility. We offer opportunities for growth and development and a supportive team that's as passionate about marketing as you are.

How to Apply: Please include a cover letter in your application, explaining who you are and why this is the role for you. You are applying for a role in marketing – the first brief is to market yourself. We are hiring a person, not a resume, and we want our team to be recognised as the best of the best – show us why this is you and what you can bring to the table.

For an informal chat about the role, call Bridgette (Director of Strategy) on 0412 573 544

Link to apply: https://www.seek.com.au/job/79743756

Employer questions

Your application will include the following questions:

• Which of the following statements best describes your right to work in Australia?
• How many years' experience do you have as a Paid Media Specialist?

Apply Now

Let us know if you are interested in this role.