Senior Marketing Specialist (On-site)

Senior Marketing Specialist (On-site)

Marketing Strategist

What’s the job?

You’ll be the go-to person for day-to-day marketing operations across the group. They anticipate building a team under you as they scale.

- In collaboration with the GM, help create and deliver integrated, multi-channel marketing plans for TWG dealerships across the country.

- Work on corporate branding initiatives and new business launches.

- Organise and deploy innovative, best-practice campaigns that connect with potential customers and drive business results to meet set objectives.

- Provide marketing expertise and implementation support to dealerships as required.

- Brief other marketing specialists (e.g. designers, digital marketing specialists, content creators).

- Work with key dealership personnel to develop and grow TWG’s social platforms through organic content.

- Develop and maintain reporting templates to analyse the effectiveness of marketing activities.

What is the client looking for?

- Degree/s in Marketing, Digital Marketing or related field

- 4+ years’ experience in developing and implementing marketing plans in a complex B2C environment

- Good general knowledge of digital marketing practices such as PPC, eDM, social media and content development, and experience in briefing work to specialists in these areas.

- Highly developed written and verbal communication skills – a natural communicator

- Excellent time management, planning and organisational skills – ability to juggle multiple projects at once.

Automotive Campaign Strategy Campaign Management Digital Marketing Email Marketing Marketing Strategy Pay Per Click (PPC) Social Media Strategy