Andrea R
Chief Marketing Officer
Strategic Marketing Advisor | AI Transformation | Growth Enablement | 25+ years experience | Award-winning marketing leader
Summary
Proven executive with over 25 years of experience in SaaS, financial services, healthcare, and education sectors. Skilled in structured problem solving, strategy development, and project leadership. Experienced in stakeholder engagement, board-level communications, and driving high-value outcomes. Recognised for governance literacy, industry expertise, and fostering high-performance cultures. Award-winning marketing professional with a track record of strategic transformation and commercial impact.
Experience
Connective Broker Services
Chief Marketing Officer (2018 - 2025)
Led go-to-market strategy for a fintech brand, driving ROI improvement and reducing costs through strategic transformation. Designed and executed growth initiatives, coached and mentored teams, and presented insights to the executive team and board.
REA Group
Senior Marketing Manager (2018 - 2018)
Directed consumer marketing for a property tech company, optimizing campaign outcomes through strategic planning and analytics.
GlaxoSmithKline (GSK) Australia
Senior Brand Manager (2011 - 2018)
Led marketing for respiratory, dermatology, and vaccines portfolios. Launched new medicines, increased sales through digital campaigns, and won multiple awards for marketing excellence.