Cass V

As a marketing generalist specialising in B2B environments, I am highly regarded for my ability to deeply understand a brand’s strategy and vision, and manage its implementation to all marketing touch points.

I understand how to maintain objectivity when assessing the effectiveness of communication strategies and other marketing tactics, and believe this skill is essential to being the voice of the client within service-based businesses.

Led by strong skills in content creation and copywriting, I can confidently support marketing tactics and develop go-to-market strategies for new services and products that resonate with target audiences. This includes brand awareness and lead-generation campaigns across social media, media placements, paid digital, content creation and brand sponsorships and events.

I bring solid project management skills that enable me to deliver marketing projects including website redevelopments, implementing and optimising CMRs and sales workflows, refreshing brand messaging, developing marketing collateral, and managing sales/contract platforms.

I have a solid capability in delivering ‘on the tools’ including using software and platforms such as Adobe InDesign, Canva, WordPress, Squarespace, DocuSign, PandaDoc, and Project Management software including Microsoft Teams, Miro, and Monday.

As a copywriter, my skill is unpacking and articulating the value service-based businesses bring to their clients. I frequently undertake project commissions including website copy, case studies, project narratives, company profiles, team CVs and capability statements.