Dale H
Digital Marketing Strategist
Experienced Digital Marketer with Strong Analytical Skills & Client Management Expertise
Summary
As a highly skilled professional in digital marketing and analytics, I excel in managing and optimising paid search and social campaigns to generate high-quality leads. With a strong background in performance marketing, I have experience in client service, project management, and strategic support for conversion optimization. My expertise includes data analysis, critical thinking, and effective communication. I have a Bachelor of Business and Commerce from Monash University with distinctions in marketing-related subjects. Brands I've worked with include B2B services, health insurance, education, and utilities.
Experience
Convincely
Head of Performance (2018 - 2025)
At Convincely, managed and optimised paid search and social campaigns across various sectors to generate high-quality leads. Provided strategic support to clients on conversion-related aspects and coordinated service delivery for new clients via consultancy-style engagements.
Ecomm2
Ecommerce Account Manager (2013 - 2018)
Managed online retail operations, marketing, and account management for clients including Maxwell & Williams, Linen House, and others. Led paid search campaigns, implemented SEO best practices, and successfully deployed electronic direct mail campaigns.
Milan Direct
Online Operations Assistant and Team Leader (2010 - 2013)
Led a team for sales and support divisions, managed sales database and records, created EDM campaigns, and conducted new product research based on market demand analysis.