Emma S

Leading performance-driven campaigns and digital infrastructure for a national for-purpose organization supporting families with hearing loss. Managing strategy development, paid media, SEO, CRM automation, and analytics to drive acquisition, fundraising, and service awareness.

Managed the Council's website and intranet content ecosystem, defined governance and accessibility standards, and drove multi-department digital communication strategy. Increased stakeholder engagement by 35% and boosted content findability by 60% through targeted digital content strategies.

Led content strategy, internal communications, and multichannel marketing campaigns for a multi-campus international education provider. Increased website engagement by 45% and grew social media engagement by 65% with revamped strategies. Developed brand voice architecture and governance standards for global operations.

As a solo consultant, worked with over 100 service-based businesses to develop brand messaging, content strategies, and conversion-focused copy. Led content audits, messaging strategy, and multi-channel copywriting resulting in improved performance across platforms. Increased organic website traffic by 200%+ and maintained high client retention by delivering high-performing messaging. Developed full voice & messaging frameworks for 30+ brands and wrote various types of copy including websites, email funnels, and digital ads.

Provided advisory support to internal stakeholders and staff across the department, resolving complex inquiries and creating internal knowledge base content. Maintained high customer satisfaction and improved self-service access for employees.

Supported national awareness campaigns and internal policy development for the United Nations Association. Drafted public-facing communications and contributed to event planning and promotion.