Jo-Anne H
Chief Marketing Officer
Strategic marketing leader delivering creative vision, digital strength and business results.
Summary
Results-driven and award-winning MBA marketing executive with 20 years of experience leading strategic marketing initiatives for top brands. Specialising in integrated marketing strategy, brand development, campaign management, and digital marketing. Skilled in team leadership, customer experience, data-driven marketing, and continuous improvement. Recognised for shaping impactful marketing strategies, building high-performance teams, and delivering exceptional client experiences.
Experience
Discovery Bank
Head of Marketing | General Manager (2017 - 2025)
Led a team of 20 marketing professionals in driving growth for a digital bank (scaling from 0-1mil+ clients and profitably in three years), orchestrating full-funnel marketing initiatives across multiple channels. Developed product marketing strategies, client engagement programs, and rewards initiatives, achieving exceptional client growth and profitability. Awarded #1 brand, #1 banking app and #1 in client experience and emotional connection 3 years in a row.
Discovery (Group)
Head of Campaign Management and Lead Generation (2014 - 2017)
Established and scaled a Centre of Excellence for lead generation and client engagement across financial, medical, and insurance brands. Optimised direct marketing strategies and managed campaign performance to enhance client engagement and acquisition.
Discovery Insure
Head of Marketing (2012 - 2014)
Successfully launched Discovery Insure car and home insurance with an innovative marketing strategy, driving growth and engagement. Led digital transformation efforts and achieved significant client growth and brand recognition.
Discovery (Group)
Head of Sales and Distribution Channel Marketing (2007 - 2012)
Led B2B marketing efforts and launched a tied-agency force of financial advisers. Developed product marketing strategies, managed event teams (overseeing 300+ events annually), and supported broker sales teams to strengthen brand presence and engage with networks.