Summary
Hard-wired problem-solver specializing in growth marketing, digital strategy, and market expansion. Helped grow brands like Amazon, Disney, Comcast, L.L. Bean, O'Neill, LRG, Tishman Speyer, BMW...Specialties include Google Ads, HubSpot, and analytics tools.
Experience
Freelancer / Agency
Growth Consultant (2015 - current)
• Founded a digital consulting, web design, and growth marketing agency.
• Lead a remote team of marketers, designers and web developers.
• Develop creative acquisition strategies for paid and organic marketing channels.
• Hands-on management and optimization of large-scale paid marketing campaigns.
• Find new growth opportunities (including new platforms, channels, and advertising) to acquire high-quality traffic and users
• Leverage web analytics and reporting tools to create insightful reports for clients.
• Manage campaign budgets ($1M+ per year), bid management, keyword strategies, ad creative, and landing page testing and optimization.
• Design, build, and test new approaches and opportunities to drive conversions.
• Communicate strategies, insights and opportunities to senior management.
• Grew marketing campaigns and achieved a positive ROI in the most competitive industries.
• Managed campaign performance on CPC, CAC, CPM, CPL and CPA models.
• Monitored KPIs including LTV, ROAS, ROI...
• Contribute to website design and development with a highly technical approach around analytics and testing strategy.
• Trusted by leading brands: Tishman Speyer, O'Neill, Neff Headwear, & LRG.